Privacy policy

Privacy Policy

Tildas Birth Posters
Last updated: 2026-06-18

Contents

  1. Introduction
  2. Data Controller
  3. Personal Data We Collect
  4. How We Collect Your Data
  5. Why We Process Your Data
  6. Legal Basis for Processing
  7. Sharing Your Personal Data
  8. International Data Transfers
  9. Data Security
  10. Data Retention
  11. Your Rights
  12. Changes to this Privacy Policy
  13. Contact

1. Introduction

Your privacy is important to us. This Privacy Policy explains how Tildas Art AB ("we", "us", "our", "Tildas Birth Posters") collects, uses, stores and protects your personal data when you visit our website or purchase our products.

By using our website, you acknowledge that you have read and understood this Privacy Policy and our Cookie Policy.

2. Data Controller

The data controller responsible for processing your personal data is:

Tildas Art AB
Klostervägen 42
134 34 Gustavsberg
Sweden

Email: hello@tildasbirthposters.com

3. Personal Information We Collect

Depending on how you interact with our website, we may collect:

Contact Information

  • First and last name

  • Email address

  • Shipping address

  • Billing address

  • Phone number

Order Information

  • Products ordered

  • Order history

  • Delivery information

  • Order notes

Personalisation Information

For personalised products, we collect the information you choose to provide in order to create your order. This may include names, birth dates, birth time, birth weight, birth length, messages or other customisation details.

Technical Information

  • IP address

  • Browser type

  • Device information

  • Operating system

  • Referral URL

Usage Data

Information about how you use our website, including:

  • Pages visited

  • Time spent on pages

  • Clicks

  • Date and time of visits

Marketing Preferences

Information about whether you have subscribed to newsletters or agreed to receive marketing communications.

Communications

Any correspondence between you and us via email, social media, contact forms or other communication channels.

Payment Information

Payments are securely processed by our payment providers. We do not store or have access to your full payment card details.

4. How We Collect Your Data

We collect personal data when you:

  • Visit our website

  • Accept cookies

  • Place an order

  • Subscribe to our newsletter

  • Contact us via email, social media or other communication channels

  • Fill out forms on our website

We also use trusted third-party services such as Google Analytics 4 (GA4) and Meta technologies to better understand website usage, personalise advertising where permitted, and improve our services in accordance with applicable law.

5. Why We Process Your Data

We process your personal data to:

  • Operate and improve our website

  • Process and deliver your orders

  • Handle payments

  • Create personalised products based on the information you provide

  • Respond to customer service inquiries

  • Send newsletters and marketing communications (where you have given consent)

  • Personalise advertising and marketing where you have provided your consent

  • Improve our products and services

  • Analyse website performance

  • Prevent fraud and protect our business

  • Comply with legal obligations

7. Sharing Your Personal Data

We only share personal data when necessary to provide our services or comply with legal obligations.

Our service providers include:

Shopify

Our ecommerce platform used to operate our online store, process orders and manage customer accounts.

MailerLite

Used to manage our email newsletter.

You may unsubscribe at any time using the unsubscribe link included in every email.

Meta (Facebook & Instagram)

Used for advertising and measuring campaign performance.

Google Analytics 4 (GA4)

Used to analyse website traffic and improve user experience.

Payment Providers

We use payment providers such as Klarna and PayPal to securely process payments.

Payment information is processed directly by these providers according to their own privacy policies.

Print Fulfilment Partners

To produce and deliver your personalised products, we share only the information necessary to complete your order with our print fulfilment partners. This may include your name, delivery address and product customisation details, such as names, birth information or other personalisation you provide.

Our fulfilment partners currently include:

  • Gelato

  • Soposter AB

Privacy Policies:

Other Service Providers

We may also share personal data with trusted providers of services such as:

  • Website hosting

  • IT support

  • Accounting

  • Customer support

  • Marketing

  • Analytics

We may also share personal data with other trusted third parties when necessary to provide our services, comply with legal obligations, protect our legal rights, or where you have given your explicit consent.

We never sell, rent or lease your personal data to third parties.

Where possible, we use aggregated or anonymised data for analytics and business improvements.

10. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy or as required by applicable law.

Personal data is retained only for as long as necessary for the purpose for which it was collected, unless a longer retention period is required by law.

Order information is retained for as long as required under accounting and tax legislation.

If you subscribe to our newsletter, we retain your information until you withdraw your consent or unsubscribe.

11. Your Rights

Under the GDPR, you have the right to:

  • Request access to your personal data

  • Request correction of inaccurate data

  • Request deletion of your personal data

  • Restrict processing

  • Object to processing

  • Withdraw consent at any time

  • Request data portability

  • Lodge a complaint with your local supervisory authority

You may also unsubscribe from marketing emails at any time by clicking the unsubscribe link included in each email.

You may also manage or withdraw your cookie preferences through our cookie settings. Most web browsers allow you to control or delete cookies through their settings. Please note that disabling certain cookies may affect the functionality of our website.

For more information about cookies, please visit www.allaboutcookies.org.

To exercise any of your rights, please contact us at hello@tildasbirthposters.com.